Public Relations Major

鲍德温华莱士大学将取消公共关系专业，并且不再接受该专业的申请. View all active majors and programs.

Prospective students: Students interested in attending BW should contact the BW Admission Office at (440) 826-2222, admission@xysztb.com with any questions.

Current BW students: 学校致力于“教出去”，支持所有目前就读公共关系专业的学生. Students should contact their academic advisor for scheduling courses.

OVERVIEW

Strategist. Catalyst. Creative visionary. Savvy communicator. 今天的公共关系专业人员为他们在市场营销中的角色带来了重要的技能, media relations, event promotion, and digital and social media.

鲍德温华莱士的公共关系欧博allbet是全面和经验. 它包括一个基础广泛的沟通课程，将帮助你获得成功的职业生涯所需的知识和技能.

Real-World Experiences

Through coursework and projects, 您将学习如何有效地开发和实施战略和综合通信计划使用研究和有说服力的消息.

必要的实习可以让你将课堂概念应用到现实世界中，并建立一个专业的作品集，向未来的雇主和研究生院展示你的工作.

Miranda Jackson '15, a public relations major at BW, seen here in the Durst Welcome center, Strosacker Hall and around campus during a prospective student tour.

公共关系专业的学生通过实习和各种课外活动来加强他们的学习. 米兰达·杰克逊(Miranda Jackson) 15岁，带领未来的学生参观招生办公室.

Close to Cleveland

BW距离克利夫兰20分钟的距离，使您可以轻松访问令人印象深刻的网络, internship and employment opportunities at Fortune 500 corporations, government and non-profit agencies, mid-sized businesses, advertising and PR agencies, and media organizations.

Career Opportunities

Public relations
Digital and social media
Event and fundraising
Marketing communications
Strategic communication
Media relations
Corporate, nonprofit or community relations

CURRICULUM

What You'll Learn

The public relations program prepares you to:

Define and apply the RACE model (research, action, communication, evaluation) to the public relations planning process
Produce and assess a PR plan and campaigns
Critique, plan and execute special events
为组织制定有效的内部和外部沟通策略
识别好的设计元素，并为个人和专业用途创建专业质量的材料
Explain and apply influence tactics to real-world experiences
Prepare and implement social media plans
创建一个可以在实习中使用的个人品牌策略和专业作品集, graduate school and employment interviews

See a full list of required courses and electives >

Communication Minors

你可以在我们最新的课程中辅修你的沟通专业:

Social media production - an interdisciplinary program that incorporates writing, 视觉沟通和营销作为创建战略性社交媒体计划和战术的工具)
Convergent journalism - a program that builds skills in interviewing, writing, social media, 设计，并与BW屡获殊荣的学生报纸紧密结合，作为学习实验室)
Other options for a communication-related minor include: communication studies, film studies and media production.

Course Descriptions

课程描述，专业要求和其他信息可以在 University Catalog.

STUDENT EXPERIENCES

Faculty mentoring is inherent to the program. BW公共关系欧博allbet的教授和顾问都是具有数十年实际经验的沟通专业人士. 他们将与你密切合作，帮助你在该领域建立关键的网络联系，并获得获得第一份工作所需的经验.

BW's Award-Winning Radio, Newspaper, TV

您将受益于实践学习，包括BW屡获殊荣的校园媒体 The Exponent (student newspaper), WBWC 88.3 "The Sting" (radio station) and BWTV (program airing on local cable TV).

BW有一个美国公共关系学生协会(PRSSA)的学生分会。, providing access to more than 100 area professionals.

Recent Places Where BW PR Students Interned

Student Clubs and Organizations

Digital Marketing Center (DMC)

A hybrid between a class and an internship, the Digital Marketing Center (DMC) is a student-run, experience-driven consultancy agency within the BW Carmel Boyer School of Business that offers digital marketing expertise to local businesses. Students develop effective, research-based inbound marketing strategy including website design, social media strategy, targeted digital content, automated email marketing plan and a marketing playbook. Through the Digital Marketing Center you can earn certifications in: